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Effective Marketing
Effective Marketing
Author: William G. Zikmund
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage o...  more »
ISBN-13: 9780314069436
ISBN-10: 0314069437
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Publisher: International Thomson Publishing Services
Book Type: Hardcover
Other Versions: Paperback
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