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Electronic Commerce: A Managerial Perspective
Electronic Commerce A Managerial Perspective
Author: Efraim Turban, Jae Kuy Lee, Jae Kyu Lee, Michael Chung
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behav...  more »
ISBN-13: 9780139752858
ISBN-10: 0139752854
Publication Date: 10/28/1999
Pages: 512
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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