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Electronic Commerce: A Managerial and Social Networks Perspective (Springer Texts in Business and Economics)
Electronic Commerce A Managerial and Social Networks Perspective - Springer Texts in Business and Economics
Author: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice...  more »
ISBN-13: 9783319100906
ISBN-10: 3319100904
Publication Date: 3/14/2015
Pages: 793
Edition: 8th ed. 2015
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Publisher: Springer
Book Type: Hardcover
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