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Electronic Commerce: The Strategic Perspective
Electronic Commerce The Strategic Perspective
Author: Pierre Berthon, Leyland F. Pitt, George M. Zinkhan, Richard T. Watson
OVERVIEW This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
ISBN-13: 9780030265334
ISBN-10: 0030265339
Publication Date: 2000
Pages: 162
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Publisher: Harcourt
Book Type: Paperback
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