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Electronic Marketing: Theory & Practice For The 21st Century
Electronic Marketing Theory Practice For The 21st Century
Author: John O'Connor
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and...  more »
ISBN-13: 9780273684763
ISBN-10: 0273684760
Publication Date: 12/31/2003
Pages: 304
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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