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Electronic Media: An Introduction
Electronic Media An Introduction
Author: Lynne Schafer Gross
Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Student...  more »
ISBN-13: 9780073526164
ISBN-10: 0073526169
Publication Date: 9/21/2012
Pages: 480
Edition: 11
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Paperback
Members Wishing: 0
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