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Electronic Media Management
Electronic Media Management
Author: William E. McCavitt, Peter K. Pringle
Intended to be more practical than the first edition, this book explores the theories of management and general issues important to the broadcast manager, as well as specific issues and functions. There are new chapters on financial management and public broadcasting management.
ISBN-13: 9780240517339
ISBN-10: 0240517334
Pages: 320
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Publisher: Focal Press
Book Type: Paperback
Members Wishing: 0
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