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Search - Electronic Payment Systems: Winning New Customers (Strategic management of financial institutions series)

Electronic Payment Systems: Winning New Customers (Strategic management of financial institutions series)
Electronic Payment Systems Winning New Customers - Strategic management of financial institutions series
Author: James Essinger
This book explains how Electronic Payment Systems (EPS) can help retail banks and other financial and retail institutions win new customers and keep them. It argues that the prime motivation for deploying EPS should not be to make the organization's job easier, or to reduce the volume of paperwork, but to make the retail institution's products a...  more »
ISBN-13: 9780412462900
ISBN-10: 0412462907
Pages: 176
Edition: 1st
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Publisher: Chapman & Hall
Book Type: Hardcover
Members Wishing: 0
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