Skip to main content
PBS logo
 
 

Search - End of the Road: BMW and Rover - A Brand Too Far

End of the Road: BMW and Rover - A Brand Too Far
End of the Road BMW and Rover A Brand Too Far
Author: Andrew Lorenz, Chris Brady
This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans...  more »
ISBN-13: 9780273656753
ISBN-10: 0273656759
Publication Date: 11/23/2001
Pages: 256
Rating:
  ?
0 stars, based on 0 rating
Publisher: Financial Times Prentice Hall
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.