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Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course
Author: Leonard M. Lodish, Howard Morgan, Amy Kallianpur
The first and only guide to a subject of vital interest to every entrepreneur — Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and position...  more »
ISBN-13: 9780471382447
ISBN-10: 0471382442
Publication Date: 2/15/2001
Pages: 288
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Publisher: Wiley
Book Type: Hardcover
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