Entrepreneurship - Irwin Management Author:Robert D Hisrich, Michael P Peters, Dean A. Shepherd Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ?how to? embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been h... more »and-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today?s entrepreneurial challenges. From Bob Hisrich?s expertise in global entrepreneurship to Mike Peter?s background as a both a real-life entrepreneur and academic to Dean Shepherd?s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. « less