Eric McLuhan is the son of well-known media theorist Marshall McLuhan and co-authored with him the book The Laws of Media.
He is also the author of Electric Language, The Role of Thunder in Finnegans Wake; the editor of the journal McLuhan Studies, and the collections of his father's work: The Book of Probes, McLuhan Unbound, The Medium and the Light; and the co-editor of Essential McLuhan.
He also performed the original Fordham Experiment.