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The Essence of Competitive Strategy
The Essence of Competitive Strategy
Author: David Faulkner, Cliff Bowman
: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successf...  more »
ISBN-13: 9780132914772
ISBN-10: 0132914778
Publication Date: 1/23/1995
Pages: 144
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Publisher: Prentice Hall PTR
Book Type: Paperback
Members Wishing: 0
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