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Essentials Of Health Care Marketing
Essentials Of Health Care Marketing
Author: Eric N. Berkowitz
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will pro...  more »
ISBN-13: 9781284094312
ISBN-10: 1284094316
Publication Date: 8/23/2016
Pages: 525
Edition: 4
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Publisher: Jones & Bartlett Learning
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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