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Essentials of Marketing / With CD-ROM
Essentials of Marketing / With CD-ROM
Author: William D. Perreault
While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bil...  more »
ISBN-13: 9780072519181
ISBN-10: 0072519185
Edition: 9th Ed. 2003
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Publisher: McGraw-Hill Higher Education
Book Type: Hardcover
Members Wishing: 0
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