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Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)
Essentials of Marketing A Global-Management Approach - Irwin Series in Marketing
Author: William D. Perreault, E. Jerome McCarthy
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Ba...  more »
ISBN-13: 9780256183412
ISBN-10: 0256183414
Pages: 613
Edition: 7th
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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