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Essentials of Marketing: A Global-Managerial Approach
Essentials of Marketing A Global-Managerial Approach
Author: William D. Perreault, E. Jerome McCarthy
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Ba...  more »
ISBN-13: 9780072368888
ISBN-10: 0072368888
Edition: 7
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Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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