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Search - Essentials of Marketing Research: WITH SPSS 13.0

Essentials of Marketing Research: WITH SPSS 13.0
Essentials of Marketing Research WITH SPSS 130
Author: V. Kumar, David A. Aaker, George S. Day
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the...  more »
ISBN-13: 9780471718109
ISBN-10: 0471718106
Publication Date: 1/1/1976
Edition: 3rd
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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