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Search - Essentials of Marketing Research with WebSurveyor Certificate and InfoTrac College Edition

Essentials of Marketing Research with WebSurveyor Certificate and InfoTrac College Edition
Essentials of Marketing Research with WebSurveyor Certificate and InfoTrac College Edition
Author: William G. Zikmund
In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects ...  more »
ISBN-13: 9780324182576
ISBN-10: 0324182570
Publication Date: 8/8/2002
Pages: 480
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Publisher: South-Western College Pub
Book Type: Paperback
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