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Essentials of Marketing Research
Essentials of Marketing Research
Author: Tony Proctor, Tony Proctor
Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developments within the field. Thoroughly revised and updated, this new second edition retains its focus upon the traditional approach to marketing research whilst offering good coverage of qualitative tech...  more »
ISBN-13: 9780273625315
ISBN-10: 0273625314
Publication Date: 6/1997
Pages: 360
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Publisher: Financial Times Management
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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