Skip to main content
PBS logo
 
 

Search - Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, Applications in Basic Marketing '02-'03)

Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, Applications in Basic Marketing '02-'03)
Essentials of Marketing Student Package 1 - Text, Student CD, PowerWeb, Applications in Basic Marketing '02-'03
Author: William D. Perreault, E. Jerome McCarthy
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Ba...  more »
ISBN-13: 9780072561340
ISBN-10: 0072561343
Publication Date: 11/25/2002
Pages: 625
Rating:
  • Currently 3/5 Stars.
 1
3 stars, based on 1 rating
Publisher: Irwin/McGraw-Hill
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.