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Essentials of Marketing - Textbook Only
Essentials of Marketing - Textbook Only
Author: William D. Perreault
While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bil...  more »
ISBN-13: 9780005249970
ISBN-10: 000524997X
Edition: 9th Ed. 2003
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Publisher: McGraw Hill Irwin
Book Type: Paperback
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