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Essentials of Marketing (Student Package #4) w/ Applications in Basic Marketing 2004-05
Essentials of Marketing w/ Applications in Basic Marketing 2004-05 - Student Package #4
Author: Jr., William D. Perreault, E. Jerome McCarthy
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Ba...  more »
ISBN-13: 9780073079806
ISBN-10: 0073079804
Publication Date: 7/19/2004
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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