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Essentials of Marketing
Essentials of Marketing
Author: William D. Perreault
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
ISBN-13: 9780070135543
ISBN-10: 0070135541
Edition: Package
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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