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Euphemania: Our Love Affair with Euphemisms
Euphemania Our Love Affair with Euphemisms
Author: Ralph Keyes
How did die become kick the bucket, underwear become unmentionables, and having an affair become hiking the Appalachian trail? Originally used to avoid blasphemy, honor taboos, and make nice, euphemisms have become embedded in the fabric of our language. EUPHEMANIA traces the origins of euphemisms from a tool of the church to a form of gentility...  more »
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ISBN-13: 9780316056564
ISBN-10: 0316056561
Publication Date: 12/14/2010
Pages: 288
Rating:
  • Currently 3.4/5 Stars.
 6

3.4 stars, based on 6 ratings
Publisher: Little, Brown and Company
Book Type: Hardcover
Reviews: Member | Amazon | Write a Review
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Patouie avatar reviewed Euphemania: Our Love Affair with Euphemisms on + 131 more book reviews
This ended up being the equivalent of a non-fiction beach read. It had some wonderful nuggets, one being the delightful relationship between the words testify/testimony and testicles, all derived from the Latin word for witness. (Apparently, when swearing an oath, it was common practice among ancient Romans to clutch their own or their monarchs's testicles.) Another was changing the name of an ugly unpopular fish from Patagonian toothfish to Chilean sea bass, and taking the slime head and renaming it the orange roughy. In both cases, sales took off.

There were times, though, when I wished the author had dug deeper. He mentions that pig-eating English speakers call the animal's flesh pork, but doesn't explore the reason for our language's interesting division between the animal and the meat: pig/pork; cow/beef; sheep/mutton, dating from a time when England had French-speaking royalty who ate the meat, while Saxon-speaking peasants raised the animals. I sometimes wished he would spend several pages on an interesting tidbit, rather than hopping from fact to interesting fact.

The last few pages on the euphemizing instinct were fascinating, and could have been a whole book. They touched on the difference between swearing as an interjection and all other language. People who have lost all other language function still sometimes use expletives. The author posits that cursing may be a type of proto-language. It's possible that language and the use of euphemisms are closely connected with the growth of complex thought.
donkeycheese avatar reviewed Euphemania: Our Love Affair with Euphemisms on + 1255 more book reviews
We all do it. Bit the Big One. Bun in the Oven. House of Ill Repute. how about Knocked Up? I always hated that expression. Kicked the bucket - really? But we get it from our grandparents, our parents and etc. Back in the day it was scandalous to talk about certain things, so they made up expressions and pretty soon you knew what they were talking about.

Ralph Keyes takes us on a journey of how some euphemisms came to be. It is quite enlightening, entertaining, and educating. He talks of Making Whoopee (haven't heard that one in awhile!), How about the dreaded visit from Aunt Flo ? Mr. Keyes explains how back in the day the women called it, "I've got my flowers." REALLY?! ha ha!

Euphemisms change over the years but the meaning relatively stays the same. I found this book to be a unique look at something we all do and just don't think about. A great coffee table book!


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