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Euromarketing: Effective Strategies for International Trade and Export
Euromarketing Effective Strategies for International Trade and Export
Author: Erdener Kaynak, Pervez N Ghauri
Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the internat...  more »
ISBN-13: 9781560244271
ISBN-10: 1560244275
Publication Date: 6/13/1994
Pages: 361
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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