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Euromarketing: Effective Strategies for International Trade and Export
Euromarketing Effective Strategies for International Trade and Export
Author: Erdener Kaynak, Pervez N. Ghauri
Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the internat...  more »
ISBN-13: 9781560244288
ISBN-10: 1560244283
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Publisher: Haworth Pr Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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