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Euromarketing and the Future
Euromarketing and the Future
Author: Erdener Kaynak, Lynn R Kahle
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, wh...  more »
ISBN-13: 9780789060327
ISBN-10: 0789060329
Publication Date: 2/6/2004
Pages: 212
Edition: 1
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Publisher: Routledge
Book Type: Paperback
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