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Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness
Evaluating Press Coverage A Practical Guide to Measurement and Cost Effectiveness
Author: David Phillips
In almost every European country, public relations has been a fast-growing industry, considered a vital part of the marketing mix, and the area where the most radical marketing developments are to be seen. For all this, however, PR is still often criticized for its apparent lack of hard criteria, and appears to many as a rather nebulous activity...  more »
ISBN-13: 9780749405304
ISBN-10: 0749405309
Pages: 250
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Publisher: Kogan Page Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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