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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation
Evaluating Public Relations A Best Practice Guide to Public Relations Planning Research Evaluation
Author: Tom Watson, Paul Noble
* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
ISBN-13: 9780749443061
ISBN-10: 0749443065
Publication Date: 5/1/2005
Pages: 288
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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