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Everything You Want: Understanding consumers, brands and communications
Everything You Want Understanding consumers brands and communications
Author: Jennifer Wood, Barney Allan
Marketers tend to think they're one step ahead of consumers. This book proves they're miles behind, then shows them how to catch up. A well-argued and often irreverent exposť of how marketing got us here and how it can help get us back." - DOUG KESSLER, Director, Velocity Marketing "****ing useful"† - JOHN BIRD, Co-founder a...  more »
ISBN-13: 9781841120195
ISBN-10: 1841120197
Publication Date: 7/16/2003
Pages: 192
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Publisher: Capstone
Book Type: Paperback
Members Wishing: 0
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