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Everything You Want: Understanding consumers, brands and communications
Everything You Want Understanding consumers brands and communications Author:Jennifer Wood, Barney Allan Marketers tend to think they're one step ahead of consumers. This book proves they're miles behind, then shows them how to catch up. A well-argued and often irreverent exposé of how marketing got us here and how it can help get us back." - DOUG KESSLER, Director, Velocity Marketing "****ing useful" - JOHN BIRD, Co-founder a... more »nd CEO, The Big Issue" If they weren't creative, we wouldn't use them" - NICK RICHARDS, Associate Design Director, Fitch London "Wood and Allan are quick, creative and commercial" TIM SEDDON, Land Securities Properties Ltd« less