Skip to main content
PBS logo
 
 

Search - Exploring Direct and Customer Relationship Marketing

Exploring Direct and Customer Relationship Marketing
Exploring Direct and Customer Relationship Marketing
Author: Martin Evans, Lisa O'Malley, Maurice Patterson
Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, dr...  more »
ISBN-13: 9781861529015
ISBN-10: 1861529015
Publication Date: 2/19/2004
Pages: 520
Edition: 2
Rating:
  ?
0 stars, based on 0 rating
Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.