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Exploring Marketing Research with WebSurveyor Certificate and InfoTrac College Edition
Exploring Marketing Research with WebSurveyor Certificate and InfoTrac College Edition
Author: William G. Zikmund
Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in i...  more »
ISBN-13: 9780324181487
ISBN-10: 0324181485
Publication Date: 3/21/2002
Pages: 768
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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