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Exploring Marketing Research (with Qualtrics Printed Access Card)
Exploring Marketing Research - with Qualtrics Printed Access Card
Author: Barry J. Babin, William G. Zikmund
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while intr...  more »
ISBN-13: 9781305263529
ISBN-10: 1305263529
Publication Date: 3/13/2015
Pages: 736
Edition: 11
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Publisher: Cengage Learning
Book Type: Hardcover
Members Wishing: 0
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