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Fail Better!: The World's Worst Marketers and What We Can Learn from Them
Fail Better The World's Worst Marketers and What We Can Learn from Them
Author: Stephen Brown
Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are profiled in this candid examination of failure and commercial success. Arguing that those who are brilliantly successful?such as P. T. Barnum, Bill Gates, James Dyson, and Martha Stewart?often use marketing methods that go against the grain, this analysis ...  more »
ISBN-13: 9780462099040
ISBN-10: 0462099040
Publication Date: 10/28/2007
Pages: 224
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Publisher: Cyan Communications
Book Type: Hardcover
Members Wishing: 0
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