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Farce to Force : Building Profitable E-Commerce Strategies
Farce to Force Building Profitable ECommerce Strategies
Author: Sarah McCue
Though it?s a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices ? as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insi...  more »
ISBN-13: 9780538726771
ISBN-10: 0538726776
Publication Date: 1/9/2006
Pages: 304
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Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 0
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