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Fashion Now: A Global Perspective
Fashion Now A Global Perspective
Author: Celia Stall-Meadows
The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product of service to meet these needs or wants. ...  more »
ISBN-13: 9780131594104
ISBN-10: 0131594109
Publication Date: 10/11/2010
Pages: 384
Edition: 1
Rating:
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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