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The Field Study Handbook
The Field Study Handbook
Author:
Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future".
Author:
Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future".
ISBN-13: 9781939727091
ISBN-10: 193972709X
Pages: 524
Edition: 2nd
Rating: ?
ISBN-10: 193972709X
Pages: 524
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Genres:
