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Flying Ahead of the Airplane
Flying Ahead of the Airplane
Author: Nawal K. Taneja
Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins. However, the backward-looking airline, managed using old strategic levers and short-term metrics, will cease to exist, merge, shrink, become more dependent on government support, or become irrelevant. 'Managemen...  more »
ISBN-13: 9780754675792
ISBN-10: 0754675793
Publication Date: 11/1/2008
Pages: 298
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Publisher: Ashgate
Book Type: Hardcover
Members Wishing: 0
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