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Flying High in a Competitive Industry: Secrets of the World's Leading Airline
Flying High in a Competitive Industry Secrets of the World's Leading Airline
Author: Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag carriers for decades in an industry where it is notoriously difficult to succeed consistently? — This revised edi...  more »
ISBN-13: 9780071281966
ISBN-10: 0071281967
Publication Date: 12/9/2008
Pages: 268
Edition: Second
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Publisher: McGraw-Hill Education (Asia)
Book Type: Hardcover
Members Wishing: 0
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