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Focus : The Future of Your Company Depends on It
Focus The Future of Your Company Depends on It
Author: Al Ries
How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries ...  more »
ISBN-13: 9780887308635
ISBN-10: 0887308635
Publication Date: 6/18/1997
Pages: 320
Rating:
  • Currently 3.5/5 Stars.
 2
3.5 stars, based on 2 ratings
Publisher: Collins
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 reviewed Focus : The Future of Your Company Depends on It on + 6 more book reviews
Not a novel...a self help book for your company by the Master Al Ries who co authored The 22 Immutable Laws of Marketing. A great book for anyone who is newly starting up a company or who's current company has gone in too many different directions and you need some FOCUS.


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