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The Focus Group Guidebook (Focus Group Kit)
The Focus Group Guidebook - Focus Group Kit
Author: David L. Morgan
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different us...  more »
ISBN-13: 9780761908180
ISBN-10: 0761908188
Publication Date: 7/24/1997
Pages: 120
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Publisher: SAGE Publications
Book Type: Paperback
Members Wishing: 0
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