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Focus Groups : A Practical Guide for Applied Research
Focus Groups A Practical Guide for Applied Research
Author: Richard A. Krueger, Mary Anne Casey
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."--Richard ...  more »
ISBN-13: 9780761920700
ISBN-10: 0761920706
Publication Date: 4/26/2000
Pages: 320
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
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