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Focus Groups: A Practical Guide for Applied Research
Focus Groups A Practical Guide for Applied Research
Author: Richard A. Krueger, Mary Anne Casey
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do...  more »
ISBN-13: 9781412969475
ISBN-10: 1412969476
Publication Date: 11/30/2008
Pages: 182
Edition: 4 Spi
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Publisher: Sage Publications (CA)
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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