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Focus Groups as Qualitative Research (Qualitative Research Methods)
Focus Groups as Qualitative Research - Qualitative Research Methods
Author: David L. Morgan, David L. Morgan
Although focus groups have long been a technique in marketing and advertising research, they have virtually disappeared from the social sciences as a systematic research method. Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-c...  more »
ISBN-13: 9780803932098
ISBN-10: 080393209X
Publication Date: 9/1/1988
Pages: 88
Edition: annotated edition
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Publisher: Sage Publications, Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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