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Focusing on Your Customer (Pocket Mentor)
Focusing on Your Customer - Pocket Mentor
Author: Harvard Business School Press
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among yo...  more »
ISBN-13: 9781422129753
ISBN-10: 1422129756
Publication Date: 11/4/2010
Pages: 118
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Publisher: Harvard Business Press
Book Type: Paperback
Members Wishing: 0
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