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Follow This Path
Follow This Path
Author: Curt Coffman, Gabriel Gonzalez-Molina
FOLLOW THIS PATH is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form ...  more »
ISBN-13: 9781844130139
ISBN-10: 1844130134
Publication Date: 1/1/2004
Pages: 224
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Publisher: Random House Business Books
Book Type: Paperback
Other Versions: Audio Cassette
Members Wishing: 0
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