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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)
Is Food Marketing Making Us Fat A MultiDisciplinary Review in Marketing - Foundations and Trendsr
Author: Pierre Chandon, Brian Wansink
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been...  more »
ISBN-13: 9781601984661
ISBN-10: 1601984669
Publication Date: 7/3/2011
Pages: 98
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Publisher: Now Publishers Inc
Book Type: Paperback
Members Wishing: 0
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