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Foreign Operation Methods: Theory, Analysis, Strategy
Foreign Operation Methods Theory Analysis Strategy
Author: Lawrence S. Welch, Gabriel R. G. Benito, Bent Petersen
This unique work focuses on foreign operation methods. It discusses the characteristics, choice, utilization, and management of foreign operation methods - also known as 'entry modes' or 'foreign market servicing methods' - as critical criteria for companies' ability to function in the international business arena. The book contains an extended ...  more »
ISBN-13: 9781845420444
ISBN-10: 1845420446
Pages: 462
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Publisher: Edward Elgar Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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