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Search - Foundations of Corporate Success: How Business Strategies Add Value

Foundations of Corporate Success: How Business Strategies Add Value
Foundations of Corporate Success How Business Strategies Add Value
Author: John Kay
How did BMW recover from the verge of bankruptcy to become one of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips' outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commerc...  more »
ISBN-13: 9780198287810
ISBN-10: 019828781X
Publication Date: 3/25/2003
Pages: 416
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Publisher: Oxford University Press, USA
Book Type: Hardcover
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